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Citing Sources
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Demographics
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American Fact Finder has been replaced by "Census Bureau Data"
Current Population Survey
"Primary source of labor force statistics for the population of the United States"
U.S. Bureau of Labor Statistics (BLS)
U.S. Census
Public Opinion
Gallup
Pew Research Center
Web Resources
Web Marketing Today
Articles, tutorials, webinars, and podcasts to help "smaller, local businesses succeed online."
How to Write a Marketing Plan from KnowThis.com
An information and resource website for marketing, market research, advertising, selling, promotion, and other marketing-related areas.
Selected Consumer Behavior & Surveys
Consumer Expenditure Survey
Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
American Time User Survey
American Customer Satisfaction
ESRI Tapestry: ZIP Lookup
Survey of Business Owners
Selected economic and demographic characteristics for businesses and business owners by gender, ethnicity, race, and veteran status
Sales & Marketing E-Journals Available Through the Moorpark College Library Databases
eJournals
Industry Codes
Search SIC Codes by Industry
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