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BUSINESS: Scholarly Journals vs Popular Magazines

business, company

Scholarly vs. Popular

  Scholarly    Popular & General Interest
General Appearance Serious appearance; may contain graphs, charts, statistics, few pictures, known as "Peer-Reviewed" or "Refereed" or "Academic" Attractive in appearance, heavily illustrated with photos and ads
Writers of Articles Articles written by scholars and researchers in the field. Before publication, articles are reviewed and approved by subject specialists Usually free-lance or staff writers
Audience College students, faculty, scholars, or researchers General public
Purpose To report on original research or experimentation To provide information, news or to entertain the reader; also may be aimed to sell products or promote a particular point of view
Documentation Always cites sources and may include endnotes or a Works Cited page Sometimes cite their sources
Publisher Often a university, a research institution, or a professional organization Commercial enterprises or individuals
Examples Journal of Marriage and Family, American Historical Review, Social Problems, New England Journal of Medicine Ebony, Men's Journal, Good Housekeeping, People, Sports Illustrated,
  Fortune magazine cover